MAKNA PERPUTARAN KAS DALAM PERSPEKTIF BAURAN PEMASARAN PADA INDUSTRI PUPUK DI KABUPATEN GRESIK

Bauran pemasaran, Industri pupuk, Perputaran kas.

Abstract

All transaction activities with other companies will always affect cash. Cash transactions will experience turnover every time so good cash management is needed by the company. One way to manage good and efficient cash is by paying attention to the cash turnover rate. The fertilizer industry in Gresik carries out cash turnover originating from sales. Sales are one source of company cash funding so that every company in business competition has planned a marketing strategy through a marketing mix. The aim of this research is to examine the meaning of cash turnover from a marketing mix perspective in one of the fertilizer industries in Gresik Regency. This research uses a qualitative approach and emphasizes the meaning of cash turnover in the marketing mix. The results of this research model are that products, prices, distribution channels and promotions have a positive impact on company wealth.