PENGARUH HALAL TOURISM DAN FASILITAS TERHADAP KEPUASAN WISATAWAN YANG BERKUNJUNG KE PANTAI LON MALANG, KABUPATEN SAMPANG halal tourism, facility, tourist satisfaction, Lon Malang Beach

Abstract

This study aims to determine the effect of halal tourism and facilities on the satisfaction of tourists visiting Lon Malang Beach, Sampang Regency in the past year. This study uses a quantitative approach with data collection through questionnaires and interviews to measure the number of responses or respondents of tourists using primary data. The data were analyzed by multiple linear regression tests using the IBM SPSS 25 application. The sampling technique in this study used purposive sampling technique, namely the technique of determining the sample using certain considerations, which then obtained 90 samples. The results show that halal tourism and facilities have a positive and significant effect on the satisfaction of tourists visiting Lon Malang Beach, Sampang Regency.