KEPUASAN PELANGGAN TRANSPORTASI ONLINE MAXIM DI KOTA BANJARMASIN: PERAN HARGA, KUALITAS PELAYANAN, DAN KEMUDAHAN

Customer Satisfaction, Pricing, Service Quality, Ease of Use

  • Supian Sauri UIN Antasari Banjarmasin
  • Muhammadnor UIN Antasari Banjarmasin
  • Dhea Hifzatul Husna UIN Antasari Banjarmasin
  • Zainal Ahmad UIN Antasari Banjarmasin
  • Fazry Hairullah UIN Antasari Banjarmasin

Abstract

This study aims to explore the factors influencing purchase decisions by focusing on the effects of price, service quality, and ease of use on customer satisfaction in the use of Maxim online transportation services in Banjarmasin City. Using a quantitative approach, this field research collected data from 96 respondents through the distribution and collection of questionnaires using the incidental sampling method. Data analysis was conducted using multiple linear regression with SPSS 23. The results of the study indicate that price, service quality, and ease of use partially influence customer satisfaction with Maxim online transportation services. Overall, these independent variables also have a significant impact on purchase decisions, with a low level of significance (0.000 < 0.05) and an  exceeding the critical . The results of the coefficient of determination test indicate that 65.2% of the variation in purchase decisions can be explained by price, service quality, and ease of use, while other factors may also influence these results. The implications of this research underscore the importance of a deep understanding for service providers in the online transportation industry to enhance customer satisfaction and improve user experience.

References

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Yudha, A. T. R. C., Setiani, S. Y., & Huda, N. (2023). Eksistensi Generasi Muda dalam Menjaga Ketahanan Pangan Untuk Pembangunan Berkelanjutan: Studi di Desa Kadungrembug, Kabupaten Sidoarjo. Journal of Economics Development Issues, 6(2), 106-116.

Published
29-04-2024
How to Cite
Supian Sauri, Muhammadnor, Dhea Hifzatul Husna, Zainal Ahmad, & Fazry Hairullah. (2024). KEPUASAN PELANGGAN TRANSPORTASI ONLINE MAXIM DI KOTA BANJARMASIN: PERAN HARGA, KUALITAS PELAYANAN, DAN KEMUDAHAN . Ar-Ribhu : Jurnal Manajemen Dan Keuangan Syariah, 5(1), 106-120. Retrieved from https://ejournal.unzah.ac.id/index.php/arribhu/article/view/1617
Section
Articles
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