MENINGKATKAN AKTIVITAS REVISIT INTENTION MELALUI BRAND IMAGE, SERVICE QUALITY, DAN CUSTOMER SATISFACTION (Studi pada Sofitel Bali Nusa Dua Beach Resort 2024)
Citra merek, kualitas layanan, kepuasan pelanggan, dan keinginan berkunjung kembali.
Abstract
Meningkatnya jumlah kunjungan wisatawan ke Pulau Bali memberikan pengaruh positif terhadap industri perhotelan di Bali. Hal ini memicu persaingan bagi industri akomodasi pariwisata khususnya hotel guna peningkatan performa mereka. Penelitian ini bertujuan sebagai penjelasan peran brand image, service quality, dan customer satisfaction terhadap revisit intention. Pelaksanaan penelitian ini di Sofitel Bali Nusa Dua Beach Resort. Sampel pada penelitian ini sebanyak 90 responden yang merupakan pengunjung Sofitel Bali Nusa Dua Beach Resort melalui penggunaan metode penentuan sampel purposive sampling. Penelitian ini memanfaatkan kuesioner yang dibagikan langsung kepada pengunjung sebagai alat bantu. Analisis teknis mengindikasikan bahwa kepuasan pelanggan berdampak positif dan signifikan terhadap niat berkunjung kembali. sebagaimana temuan ini, diharapkan Sofitel Bali Nusa Dua Beach Resort akan terus memelihara citra mereknya, dapat memberikan pelayanan yang baik kepada seluruh pengunjung, selalu memperhatikan fasilitas hotel sehingga dapat menciptakan kepuasan pelanggan.
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Published
30-12-2024
How to Cite
Putu Ayu Trisna Febrianty, Ni Putu Dera Yanthi, Ni Nyoman Dewi Pitaloka, & Ni Made Destin Rahayu. (2024). MENINGKATKAN AKTIVITAS REVISIT INTENTION MELALUI BRAND IMAGE, SERVICE QUALITY, DAN CUSTOMER SATISFACTION (Studi pada Sofitel Bali Nusa Dua Beach Resort 2024). Ar-Ribhu : Jurnal Manajemen Dan Keuangan Syariah, 5(2), 35-50. Retrieved from https://ejournal.unzah.ac.id/index.php/arribhu/article/view/1902
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Articles
