PENGARUH ENTREPRENEURIAL ORIENTATION DAN MARKET ORIENTATION TERHADAP BUSINESS PERFORMANCE PADA UMKM DI MADURA
Entrepreneurial Orientation; Market Orientation; Business Performace; dan UMKM
Abstract
UMKM di Indonesia belum dapat berkembang maksimal dikarenakan beberapa hal, yang paling relevan di berbagai situasi adalah ketatnya persaingan. Persaingan memaksa setiap usaha menjadi kompetitif untuk menunjang keberhasilan beradaptasi usaha tersebut dengan lingkungan luar. Untuk menghadapi masalah tersebut, beberapa penelitian menyatakan bahwa UMKM membutuhkan Market Orientation dan Entrepreneurial Orientation untuk menjalankan usahanya. Penelitian ini bertujuan untuk melihat apakah Entrepreneurial Orientation (EO) dan Market Orientation (MO) mempengaruhi Business Performace (BP). Objek penelitian ini adalah pelaku UMKM di Kec. Kamal, Kab. Bangkalan. Teknik sampling menggunakan accidental sampling. Metode yang digunakan adalah pendekatan kuantitatif dengan uji regresi linear berganda menggunakan SPSS. Hasil dari penelitian ini adalah variabel Entrepreneurial Orientation berpengaruh terhadap Business Performance dengan t hitung 2,704 serta tingkat signifikansi menunjukkan angka 0,008<0,05. Variabel Market Orientation tidak berpengaruh terhadap Business Performance dengan t hitung 1,238 dan signifikansi 0,203>0,05. Variabel Entrepreneurial Orientation dan Market Orientation berpengaruh secara simultan terhadap Business Performance pada UMKM di Madura dengan signifikansi 0,013 < 0,05 dan nilai f hitung > f tabel yaitu 4,517 > 3,093.
References
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Pfeffer, J., & Salancik, G. R. (1978). The external control of organizations: a resource dependence perspective. Harper & Row.
Sampaio, C. A. F., Rodrigues, R. G., & Hernández-Mogollón, J. M. (2021). Price strategy, market orientation, and business performance in the hotel industry. Journal of Global Information Management, 29(1), 85–102. https://doi.org/10.4018/JGIM.2021010105
Sentoso, A., Sibarani, T. P., Muchsinati, E. S., Pasar, O., & Teknologi, O. (2024). Business Performance of MSMEs : an Analysis of the Effect of Entrepreneurial Orientation , Market Orientation , and Technology Orientation. 15(85), 318–333.
Song, J., Wei, Y. S., & Wang, R. (2015). Market orientation and innovation performance: The moderating roles of firm ownership structures. International Journal of Research in Marketing, 32(3), 319–331. https://doi.org/10.1016/j.ijresmar.2015.03.005
Suliyanto, & Rahab. (2012). The role of market orientation and learning orientation in improving innovativeness and performance of small and medium enterprises. Asian Social Science, 8(1), 134–145. https://doi.org/10.5539/ass.v8n1p134
Yin, M., & Li, J. (2024). How market orientation affects open innovation? Exploring the role of information and communication technology capability. European Journal of Innovation Management, 27(6), 1885–1911. https://doi.org/10.1108/EJIM-08-2022-0401
Yuliaty, T., Shafira, C. S., & Akbar, M. R. (2020). Strategi UMKM Dalam Menghadapi Persaingan Bisnis Global. Mbia, 19(3), 293–308. https://doi.org/10.33557/mbia.v19i3.1167
Aragón-Sánchez, A., & Sánchez-Marín, G. (2005). Strategic orientation, management characteristics, and performance: A study of Spanish SMEs. Journal of Small Business Management, 43(3), 287–308. https://doi.org/10.1111/j.1540-627X.2005.00138.x
Aydin, H. (2020). Market orientation and product innovation: the mediating role of technological capability. European Journal of Innovation Management, 24(4), 1233–1267. https://doi.org/10.1108/EJIM-10-2019-0274
Bouguerra, A., Cakir, M. S., Rajwani, T., Mellahi, K., & Tatoglu, E. (2024). MNEs engagement with environmental sustainability in an emerging economy: Do dynamic capabilities and entrepreneurial orientation matter? International Business Review, January 2023, 102298. https://doi.org/10.1016/j.ibusrev.2024.102298
Ghozali, I. (2016). Aplikasi Analisis Multivariete dengan Program IBM SPSS 23. Univ. Diponegoro Press.
Hasan, M., Musa, C. I., Arismunandar, Azis, M., & Tahir, T. (2020). Positive psychological capital, market orientation, and business performance of family business in the culinary sector: A research study. Economics and Sociology, 13(3), 97–112. https://doi.org/10.14254/2071-789X.2020/13-3/7
Hutahayan, B. (2019). Factors affecting the performance of Indonesian special food SMEs in entrepreneurial orientation in East Java. Asia Pacific Journal of Innovation and Entrepreneurship, 13(2), 231–246. https://doi.org/10.1108/apjie-09-2018-0053
Ie, M., & Pratama, V. (2019). Pengaruh Orientasi Kewirausahaan Dan Orientasi Pasar Terhadap Kinerja Pada Usaha Kecil Dan Menengah Sektor Ritel. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 3(1), 156. https://doi.org/10.24912/jmieb.v3i1.4279
Kafetzopoulos, D., Gotzamani, K., & Skalkos, D. (2019). The relationship between EFQM enablers and business performance: The mediating role of innovation. Journal of Manufacturing Technology Management, 30(4), 684–706. https://doi.org/10.1108/JMTM-06-2018-0166
Kajalo, S., & Lindblom, A. (2015). Market orientation, entrepreneurial orientation and business performance among small retailers. International Journal of Retail and Distribution Management, 43(7), 580–596. https://doi.org/10.1108/IJRDM-04-2014-0044
Kementerian Koordinator Bidang Perekonomian Republik Indonesia. (2023). Dorong UMKM Naik Kelas dan Go Export, Pemerintah Siapkan Ekosistem Pembiayaan yang Terintegrasi. https://www.ekon.go.id/publikasi/detail/5318/dorong-umkm-naik-kelas-dan-go-export-pemerintah-siapkan-ekosistem-pembiayaan-yang-terintegrasi
Lumpkin, G. ., & Dess, G. G. (1996). La construccion aclaratoria emprendedora y la orientcion vinculannte. Universidad de Administracion, 21(1), 135–172.
Matchaba-Hove, T. M., & Vambe, A. K. (2014). Entrepreneurial orientation and performance of small businesses in the retail sector in the Eastern Cape Province of South Africa. Journal of Marketing and Management. https://www.proquest.com/openview/576b2cf1266109f7f80ffff81104b400/1?pq-origsite=gscholar&cbl=2032031
Miller, D. (2011). Miller (1983) revisited: A reflection on EO research and some suggestions for the future. Entrepreneurship: Theory and Practice, 35(5), 873–894. https://doi.org/10.1111/j.1540-6520.2011.00457.x
Musrifah, & Murwatiningsih. (2017). Pengaruh Orientasi Pasar Dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran Melalui Keunggulan Bersaing. Management Analysis Journal, 6(4), 495–505.
Narver, J. C., & Slater, S. F. (1990). The Effect of a Market Orientation on Business Profitability. Journal of Marketing, 54(4), 20. https://doi.org/10.2307/1251757
Narver, J. C., Slater, S. F., & MacLachlan, D. L. (2004). Responsive and proactive market orientation and new-product success. Journal of Product Innovation Management, 21(5), 334–347. https://doi.org/10.1111/j.0737-6782.2004.00086.x
Ngo, Q. H. (2021). How market orientation induces small businesses’ performance: the role of strategic fits. Gadjah Mada International Journal of Business, 23(1), 55–75. https://doi.org/10.22146/GAMAIJB.60623
Nurdin, M., Dolorosa, E., & Oktoriana, S. (2023). Strategi Pemasaran Umkm Oleh-Oleh Makanan Khas Pontianak. SEPA: Jurnal Sosial Ekonomi Pertanian Dan Agribisnis, 20(2), 233. https://doi.org/10.20961/sepa.v20i2.59538
Pfeffer, J., & Salancik, G. R. (1978). The external control of organizations: a resource dependence perspective. Harper & Row.
Sampaio, C. A. F., Rodrigues, R. G., & Hernández-Mogollón, J. M. (2021). Price strategy, market orientation, and business performance in the hotel industry. Journal of Global Information Management, 29(1), 85–102. https://doi.org/10.4018/JGIM.2021010105
Sentoso, A., Sibarani, T. P., Muchsinati, E. S., Pasar, O., & Teknologi, O. (2024). Business Performance of MSMEs : an Analysis of the Effect of Entrepreneurial Orientation , Market Orientation , and Technology Orientation. 15(85), 318–333.
Song, J., Wei, Y. S., & Wang, R. (2015). Market orientation and innovation performance: The moderating roles of firm ownership structures. International Journal of Research in Marketing, 32(3), 319–331. https://doi.org/10.1016/j.ijresmar.2015.03.005
Suliyanto, & Rahab. (2012). The role of market orientation and learning orientation in improving innovativeness and performance of small and medium enterprises. Asian Social Science, 8(1), 134–145. https://doi.org/10.5539/ass.v8n1p134
Yin, M., & Li, J. (2024). How market orientation affects open innovation? Exploring the role of information and communication technology capability. European Journal of Innovation Management, 27(6), 1885–1911. https://doi.org/10.1108/EJIM-08-2022-0401
Yuliaty, T., Shafira, C. S., & Akbar, M. R. (2020). Strategi UMKM Dalam Menghadapi Persaingan Bisnis Global. Mbia, 19(3), 293–308. https://doi.org/10.33557/mbia.v19i3.1167
Published
30-12-2024
How to Cite
Intan Baiduri, & Suyono. (2024). PENGARUH ENTREPRENEURIAL ORIENTATION DAN MARKET ORIENTATION TERHADAP BUSINESS PERFORMANCE PADA UMKM DI MADURA . Ar-Ribhu : Jurnal Manajemen Dan Keuangan Syariah, 5(2), 95-110. Retrieved from https://ejournal.unzah.ac.id/index.php/arribhu/article/view/1906
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