IMPLEMENTASI PEMANFAATAN APLIKASI TIKTOK SEBAGAI MEDIA PROMOSI DALAM MENINGKATKAN PENJUALAN PRODUK SYL STORE DITINJAU DARI PERSPEKTIF ISLAM

Tiktok Application, Promotion, Sales, Islamic Perspective.

Abstract

The development of social media, one of which is the TikTok application, has made many online business entrepreneurs explore using this application. Apart from the TikTok application, it can be used as an entertainment medium and to foster a person's creative arena, but the TikTok application can also be used as a promotional medium. This research aims to determine the implementation of the use of the Tiktok application as  an effective promotional  media in increasing sales  of  SYL Store products and to determine  the  implementation  of  the  use  of  the  Tiktok  application  as  a  promotional medium in increasing sales of SYL Store products viewed from an Islamic economic perspective. In this research, the method used is a qualitative descriptive approach with field research type, the data used in this research is primary and secondary data, with data collection techniques of observation, interviews and documentation. The research results show that: First, SYL Store has successfully implemented the four elements of the promotional  mix,  namely  advertising,  sales  promotion,  public  relations  and personal sales. Second, the use of the Tiktok Application in carrying out promotional strategies at the SYL Store is carried out guided by Islamic values, namely by carrying out promotions sincerely, honestly in providing information, carrying out meaningful promotions and being trustworthy and being able to take responsibility for promotions that have been carried out on the Tiktok Application.