DEWI, Mutiara; AMALI, Muhammad Thoyib. Peran brand awareness dalam memediasi pengaruh viral marketing terhadap keputusan pembelian Kopi Tuku Yogyakarta. Ar-Ribhu : Jurnal Manajemen dan Keuangan Syariah, [S. l.], v. 7, n. 1, p. 71–83, 2026. DOI: 10.55210/arribhu.v7i1.2528. Disponível em: https://ejournal.unzah.ac.id/index.php/arribhu/article/view/2528. Acesso em: 7 aug. 2026.