Impact of tablighi, community development and cultural da’wah muhammadiyah Yogyakarta towards Publicity

Farah Diba

doi:10.55210/humanistika.v11i1.1939

Farah Diba Sekolah Tinggi Agama Islam Darunnjah, Indonesia

DOI: https://doi.org/10.55210/humanistika.v11i1.1939

Keywords: Da’wah, Organization, Digital transformation, Community Development, Cultural City

Abstract

Digital transformation has changed how dawah communicated. Da'wah planning in the digital era will becomes strategic as recipe of Da'wah Formula when it possessed through cadres. As largest Islamic organization in Yogyakarta, Muhammadiyah (PDM) run some kinds paradigm of da’wah; Tablighi da'wah, Community Development, and Cultural Paradigm Da'wah. This study used survey method quantitatively by measuring the effect of those da’wah to increase publicity. The research resulted tablighi da’wah didn’t affect directly or indirectly through clips app with significance value up to 0,05, either community development and cultural da’wah impact significantly towards publicity directly with significance value less than 0,05. It is accordance to vison of amma ma’ruf nahi munkar, whether resilience of organization along this time as the center of education, health and religion be done to develop civilization and give contribution to public. Due to tablighi da’wah, perception of dogmatic that learning Tauhid and worship as exclusively pure as moslem, not for publicity. Meanwhile, Yogyakarta known as heritage city and Muhammadiyah first founded by Ki Hajar Dewantara and provided facilitation through humanity concepts as Islamic da’wah in Yogyakarta.

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