Digitalization of da'wah: Communication strategies of Lirboyo Islamic boarding school in instilling moderation values through social media
Abstract
The development of social media has transformed patterns of da'wah dissemination, requiring Islamic boarding schools to adapt their digital communication strategies without abandoning the Islamic values that serve as their foundation. This study aims to analyze the digital da'wah communication strategies of Lirboyo Islamic Boarding School in instilling the values of religious moderation through social media. This study employs a descriptive qualitative approach using a case study method. Data were collected through written interviews with digital da'wah media managers within Lirboyo Islamic Boarding School and analyzed thematically based on theoretical frameworks of communication and religious moderation. Data validity was established through triangulation by comparing the results of interviews from the media platforms of Lirboyo Islamic Boarding School Papar and LIM Production Lirboyo Pusat. The findings show that the digitalization of da'wah at Lirboyo Islamic Boarding School is carried out through the use of Instagram, YouTube, TikTok, and Facebook, with communication strategies adapted to the characteristics of digital media. The values of tawassuth, tasamuh, tawazun, and i‘tidal are reflected in digital da'wah content that remains grounded in kitab kuning and the views of authoritative Islamic scholars (ulama mu‘tabar). Thus, the digitalization of da'wah at Lirboyo Islamic Boarding School demonstrates that social media can serve as a strategic medium for disseminating the values of religious moderation while maintaining the scholarly foundations and Islamic traditions of the pesantren.
References
Ali, M. S., & Kawakip, A. N. (2025). Analisis Kebijakan Pendidikan Agama Islam di Pesantren Modern. JIIP - Jurnal Ilmiah Ilmu Pendidikan, 8(2). https://doi.org/10.54371/jiip.v8i2.7145
Chanra, M., & Tasruddin, R. (2025). Peran media sosial sebagai platform dakwah di era digital: Studi kasus pada generasi milenial. Jurnal Kolaboratif Sains, 8(1).
Effendi, I. (2020). AKAR MODERASI BERAGAMA DI PESANTREN (Studi Kasus di Ma’had Aly Sukorejo Situbondo dalam Terbentuknya Nilai-Nilai Moderasi Beragama). Ar-Risalah: Media Keislaman, Pendidikan Dan Hukum Islam, 18(1), 142. https://doi.org/10.29062/ARRISALAH.V18I1.348
Hanif, N. A., Adaway, M. A., & Bagus, M. (2024). Digitalisasi Dakwah Islam Pondok Pesantren Salaf: Analisis Teori Framing Akun Instagram @limofficial_lirboyo. Tabligh: Jurnal Komunikasi Dan Penyiaran Islam, 9(3). https://doi.org/10.15575/tabligh.v7i1.16527
Hanan, A., & Rahmat, A. (2023). Internalisasi Moderasi Beragama dalam Pendidikan Agama Islam. Jurnal Pendidikan Agama Islam, 1(2). https://doi.org/10.52434/jpai.v1i2.2691
Hefni, W. (2020). Moderasi Beragama dalam Ruang Digital: Studi Pengarusutamaan Moderasi Beragama di Perguruan Tinggi Keagamaan Islam Negeri. Jurnal Bimas Islam, 13(1). https://doi.org/10.37302/jbi.v13i1.182
Ibnu Kasir, & Awali, S. (2024). Peran Dakwah Digital dalam Menyebarkan Pesan Islam di Era Modern. Jurnal An-Nasyr: Jurnal Dakwah Dalam Mata Tinta, 11(1). https://doi.org/10.54621/jn.v11i1.842
Mansyuri, A. H., Patrisia, B. A., Karimah, B., Sari, D. V. F., & Huda, W. N. (2023). Optimalisasi Peran Pesantren dalam Lembaga Pendidikan Islam di Era Modern. MA’ALIM: Jurnal Pendidikan Islam, 4(1). https://doi.org/10.21154/maalim.v4i1.6376
Muhtadin, A. F., Syaputra, A. H., Shafwan, M. R., Jenuri, J., & Nurjaman, A. R. (2024). Meningkatkan Moderasi Beragama Melalui Dakwah Digital. Dakwah: Jurnal Kajian Dakwah Dan Kemasyarakatan, 28(1), 1–12. https://doi.org/10.15408/DAKWAH.V28I1.38319
Nadia Afifah, & Septi Kuntari. (2025). Peran Media Sosial dalam Pembentukan Identitas Sosial Gen Z Di Aplikasi TikTok dan Instagram. PESHUM : Jurnal Pendidikan, Sosial Dan Humaniora, 4(3). https://doi.org/10.56799/peshum.v4i3.8367
Nadiyah, N. R., & Muh. Nur Rochim Maksum. (2024). Dinamika Dakwah Islam Dalam Menghadapi Tantangan Di Era Digital: Perspektif Nahdlatul Ulama Dan Muhammadiyah. AT-TAWASUL, 3(2). https://doi.org/10.51192/ja.v3i2.1032
Nasution, A. D. N., Suwarno, R., Hasibuan, H. M., Aritonang, I., & Sikumbang, A. T. (2024). Analisis Efektivitas Dakwah Channel YouTube Khalid Basalamah Official: Peran Interaksi dan Keterlibatan Audiens. Madania: Jurnal Ilmu-Ilmu Keislaman, 14(2). https://doi.org/10.24014/jiik.v14i2.33018
Nurjanah, T., & Atus Sholeha, J. ’. (2024). Literasi Digital dan Ketahanan Moderasi Beragama: Telaah Integratif dalam Perspektif Maqashid al-Syari’ah. JSHI: Jurnal Syariah Hukum Islam, 3(1).
Rahmawati, R., Khair, U., Rahman, M., Aswan, A., Ardilah, F., Anisa, N., & Mihrani, M. (2024). PERKEMBANGAN PONDOK PESANTREN: WARISAN DAN TRANSFORMASI PENDIDIKAN ISLAM. SENTRI: Jurnal Riset Ilmiah, 3(1). https://doi.org/10.55681/sentri.v3i1.2188
Riski Pratama, A., Aprison, W., Yulius, Y., Latifa, N., & Syafrudin, S. (2024). Dakwah Digital Dalam Penyebaran Nilai-Nilai Islam di Era Digital. Tabayyun, 5(1). https://doi.org/10.61519/tby.v5i1.68
Rohmah, F., Jannah, S. R., & Wazis, K. (2024). Komunikasi Dakwah Digital dalam Penguatan Moderasi Beragama. Anida (Aktualisasi Nuansa Ilmu Dakwah), 24(2). https://doi.org/10.15575/anida.v24i2.40168
Rumata, F. ’Arif, Iqbal, Muh., & Asman, A. (2021). Dakwah digital sebagai sarana peningkatan pemahaman moderasi beragama dikalangan pemuda. Jurnal Ilmu Dakwah, 41(2). https://doi.org/10.21580/jid.v41.2.9421
Sefthian, S., Masduki Asbari, & Nofiyanti. (2025). Peran Media Sosial dalam Komunikasi Bisnis di Era Ekonomi Digital. Jurnal Ilmu Sosial, Manajemen, Akuntansi Dan Bisnis, 2(01). https://doi.org/10.70508/5mxjp089
Setiawati, N., Al Amin, R., Bin Budin, H., Amir, R. M., Binti Wazir, R., & Faridah, F. (2025). ETIKA DAKWAH DALAM PERSPEKTIF ISLAM. Jurnal Mimbar: Media Intelektual Muslim Dan Bimbingan Rohani, 11(2). https://doi.org/10.47435/mimbar.v11i2.4229
Zamiluddin, & Hadi. (2025). Dari Mimbar ke Media: Adaptasi Dakwah Fiqih Klasik Pondok Pesantren Lirboyo di Era Digital. Al-Jamahiria : Jurnal Komunikasi Dan Dakwah Islam, 3(1), 103–115. https://doi.org/10.30983/AL-JAMAHIRIA.V3I1.9597
Zuhri. (2025). Moderasi Beragama di Era Digital: Dinamika Penyebaran Pesan Keagamaan Pondok Pesantren Lirboyo di Media Sosial. Jurnal Kopis: Kajian Penelitian Dan Pemikiran Komunikasi Penyiaran Islam, 7(2), 141–152. https://doi.org/10.33367/KPI.V7I2.6972
Authors
Copyright (c) 2026 Nailuhal Karimah Maulidya
This work is licensed under a Creative Commons Attribution 4.0 International License.