Perkembangan dan Konsep Dasar Manajemen Humas dalam Dunia Pendidikan: Tinjauan Historis

Abdul Hadi

doi:10.36835/attalim.v4i2.55

Abdul Hadi Universitas Nurul Jadid Paiton Probolinggo

DOI: https://doi.org/10.36835/attalim.v4i2.55

Abstract

This journal discusses the history of development, definition, function, objective and scope of public relations management globally then we are required to understand and glance back the history of the emergence of "Public Relation" which originated from the crisis strikes the workers of the industry that occurred in United States in 1906. The practice of public relations or Public Relations has evolved and continues to grow consciously or not, with the number of institutions and companies are growing, competition is increasingly tight in grabbing the public's attention, many ways done by institutions or companies to expose the program or policies, even the excellence of the institution, its main purpose is tersampaikanya to the public, by empowering Public relations or Public Relations, which in this case public relations that must relate and maintain direct communication with the community. People are certainly more interested in the offer of quality programs that are packaged well and interesting. Moreover, being in the world of information is very fast and open, an institution or company may not just be silent waiting to get public attention.

Keywords: Management, Public Relations, History, Scope

References

Afifa, N U R Shaff, Lidya Wati Evelina, and Dra Mm, ‘Strategi Public Relations Dalam Membangun Customer Relationship Management Di Pt . Sungwon Button Indonesia’, 2012

Baharun, Hasan, ‘Manajemen Kinerja Dalam Meningkatkan Competitive Advantage Pada Lembaga Pendidikan Islam’, At-Tajdid: Jurnal Ilmu Tarbiyah , 5 (2016), 243–62

Dr.Abdul Rahmad, MANAJEMEN HUMAS (Media Akademi Ruko Jambusari 7A Yogyakarta 55283, 2016)

Fauzi, Ahmad, ‘Diskursus Pemikiran Dan Model Pengembangan Budaya Organisasi Noble Industry Di Lembaga Pendidikan Islam’, Studi Islam Madinah IAI Tabah , 16 (2016)

Fauzi, Ahmad, ‘Pengembangan Human Relation Perspektif Nilai-Nilai Al-Qur’an’, Mutawatir UIN Sunan Ampel Surabaya, 1 (2015), 168–79

Hasan Baharun, Zamroni, Manajemen Mutu Pendidikan: Ikhtiar Dalam Meningkatkan Mutu Pendidikan Madrasah Melalui Pendekatan Balanced Scorecard (Tulungagung: Akademia Pustaka, 2017)

Ivancevich, John M., ‘Human Resource Management’ (International Edition. (New York: McGraw-Hill & Irwin, 2001), p. 51

Masykuri, Nurul Candrasari, ‘PERAN PUBLIC RELATION TAK SEKEDAR FUNGSI TEKNIS’, HUMANIORA, 2 (2011), 353–59

Islam, M. H. (2015). THORNDIKE THEORY AND IT’S APPLICATION IN LEARNING. Attalim, 1(1), 37-47.

Islam, M. H. (2016). IMPLEMENTATION SCHEME TECHNIQUES IN IMPROVEMENT UNDERSTANDING ABILITY IN READING. Attalim, 2(1), 51-58.

Islam, M. H. (2018). Islamic Law in Indonesia. Asy-Syari’ah: Jurnal Hukum Islam, 4(1), 31-50.

Kurniawan, A., & Syakur, A. (2017). The Correlation of Emotional Intelligence and Spiritual of Intelligence to Effectiveness Principals of Leadership. International Journal of Psychological and Brain Sciences, 2(1), 1-9.

Mundiri, Akmal, ‘KOMITMEN ORGANISASIONAL SUMBER DAYA MANUSIA DALAM MENINGKATKAN MUTU PENDIDIKAN PESANTREN’, Pedagogik, 3 (2015), 88–105

Mundiri, Akmal, ‘Organizational Culture Base On Total Quality Management In Islamic Educational Institution’, ADRI International Journal Of Islamic Studies and Social Sciences, 1 (2017), 1–11

Islam, M. H. (2016). Ibnu Taimiyah and His Concept of Economy. Iqtishoduna: Jurnal Ekonomi Islam, 5(1), 15-33.

muhammad Hifdil Islam. (2016). Inclusivity and Deradicalization of Religion. HUMANISTIKA : Jurnal Keislaman, 2(2), 183-194.

Mundiri, Akmal, ‘STRATEGI LEMBAGA PENDIDIKAN ISLAM DALAM MEMBANGUN BRANDING IMAGE’, Pedagogik, 3 (2016), 58–72 ‘National Study Committee on Evaluation Dalam Stark Dan Thomas

(1994:12) Lihat Juga Jody Fitzpatrick. Evaluation in Action: Interviews With Expert Evaluators.’ (Los Angeles: SAGE Publication, 2009), p. 43

Hariyati, N. R., & Syakur, A. (2018). Penerapan Strategi Membaca Kritis di Akademi Farmasi Surabaya untuk Menunjang Kecakapan Literasi Menuju Era Revolusi Industri 4.0. In Prosiding Seminar Nasional & Internasional (Vol. 1, No. 1).

Ningsih, A., Sabat, Y., & Syakur, A. (2014). Comic Strips as Media to Develop Student’s Writing Ability in Composing Recount Text for The Tenth Graders of SMA Muhammadiyah 2 Sidoarjo (Komik Strips Sebagai Media Untuk Mengembangakan Kemampuan Menulis Siswa Dalam Mengarang Teks Recount. English Education, 2(2).

Islam, M. H. (2017). DIVERSITY AND MULTICULTURAL. Humanistika, 3(1), 83-103.

Islam, M. H. (2017). Tolerance in Persepective Of Qur’an And Bibel (Comparative Analysis of Religious Tolerance in Diverses Community). Humanistika, 3(2), 45-58.

Rosady, Ruslan, Praktik Dan Solusi Public Relations Dalam Situasi Krisis Dan Pemulihan (citra.Jakrta:Gahlia Indonesia, 1997)

Islam, M. H. (2018). Islamic Law in Indonesia. Asy-Syari’ah: Jurnal Hukum Islam, 4(1), 31-50.

Islam, M. H. (2018, March). TEACHING OF ISLAM ON TOLERANCE IN RELIGIOUS DIVERSITY. In International Conference on" Islam Nusantara, National Integrity, and World Peace" 2018.

Schermerhorn, John R., Jr, ‘Management Eighth Edition.’ (New York: John Wiley & Sons, Inc, 2005), p. 15

Stoner, James, A.F., Freemen, R.W. dan Gilbert, ‘Management’ (Pritice-Hall, New Jeresey., 1996), p. 120

Syakur, A. (2014). Analisis Dialek Lokal Sebagai Penanda Identitas Lokal Individu (Studiinterlanguage Mahasiswa Di Ilmu Administrasi Negara Stisospol “Waskita Dharma” Malang). JAMAK, 1(1), 14-18.

Syakur, A., & Rakhmawati, Y. (2014). An Error Analysis Of Using Simple Present Tense in Descriptive Writing Text Among The Eight Grade Students of SMP IT Baitul Ulum Tempel Gempol. English Education, 3(1).

Syakur, A. (2015). Developing ESP Instructional Materials for Undergraduate Students of International Economic Departments in State Brawijaya University of Malang. Jurnal Edukasi, 1.

Syakur, A. (2017). Education For Sustainable Development (ESD) Sebagai Respon dari Isu Tantangan Global Melalui Pendidikan Berkarakter dan Berwawasan Lingkungan yang Diterapkan pada Sekolah Dasar, Sekolah Menengah dan Kejuruan di Kota Malang. Eduscience, 1(1), 37-47.

Syakur, A. (2018). Hubungan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa dan Loyalitas Mahasiswa Ditinjau dari Model Pembelajaran di Akademi Farmasi Surabaya. Reformasi, 8(2), 100-108

Syakur, A. (2018). Using Cooperative Learning Strategies to Improve the Student’s Reading Comprehension. JURNAL EDUKASI: KAJIAN ILMU PENDIDIKAN., 4(1), 97-110.

Trisakti, Yayasan, Dasar – Dasar Manajemen (Jakarta:Grasindo, 2008)