Analisis Persepsi Pelaku Usaha Mikro dan Kecil (UMK) atas Kebijakan Sertifikasi Halal

(Studi Kasus pada Pengusaha Kuliner di Kelurahan Sumbersari Jember)

Abstract

Halal certification on a product in circulation is an action that must be taken as a form of halal assurance for consumers and producers. As stated in the Regulation of the Minister of Religion of the Republic of Indonesia Number 20 of 2021 concerning Halal Certification for Micro and Small Business Actors Part One Article 2. Therefore, the Government of Indonesia implements regulations that require all business actors to obtain halal certification. The focus of this research is: 1) What is the perception of micro and small businesses on halal certification policy? 2) What are the factors that influence the perception of micro and small enterprises on halal certification policy?. To answer the research focus above, using a skinative approach method with a type of case study research. The research subjects were selected by snowball sampling and used data collection techniques in the form of observation, interviews, and documentation. The data analysts used in the study using Miles & Hurberman and the validity of the data include, credibility, transferability, and confermability. The results in the study show that: 1) There are 70% or 7 business actors know that halal certification can provide good, to meet the rights of consumer needs, can provide an increase to micro and small enterprises. And this perception influences business actors to have the desire to have halal certification. There are 40% or 4 business actors who want their products to have halal certification. 2) There is still a lack of information, knowledge, and assistance about the existence of the policy. and burdensome due to lack of understanding regarding the procedure for making halal certification for micro and small enterprises in Sumbersari sub-district, Jember Regency from the authorities.