Analisis Strategi Pengembangan Usaha Mikro, Kecil dan Menengah (UMKM) pada Era Digital di Kabupaten Probolinggo

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the largest economic sectors which have an important role in the economy of Indonesia. Since Covid 19 and Post Covid 19, of course, many dynamics have occurred, especially in the use of production development strategies for MSME players in the era of digitalization, especially in the District. Probolinggo. This research aims to analyze MSME development strategies in the digital era in Probolinggo Regency. This research uses a qualitative approach, with a case study type of research. Data collection techniques were carried out through in-depth interviews, observation, and documentation. Data validity uses source triangulation and engineering triangulation techniques. Data analysis techniques use data collection, data reduction, data presentation, and data verification or conclusions. The informants for this research consisted of 8 MSME actors, 15 employees, 8 customers, and the head of the MSME District. Probolinggo. The results of this research are 1) The strategy for developing MSMEs in the digital era carried out by the relevant agencies is through training/mentoring, fostering business legality, including events such as festivals or fairs, assistance with production equipment, as well as capital assistance in the form of loans or from BUMN. 2) The problems faced by MSMEs in the digital era are that the use of digitalization has not been maximized, prices have been damaged as a result of the development of e-commerce, inadequate guidance from the government, capital constraints and the economic condition of MSMEs that has not yet recovered after the pandemic. The implication is that ongoing guidance from government agencies is needed, and control or follow-up is also needed regarding the development of MSMEs in the Probolinggo Regency.