Fenomena Perilaku Pedagang Pasar Tradisional Dalam Mempertahankan Ekonomi Rumah Tangga Pasca Covid-19

Abstract

This study aims to de_$te_$rmine_$ the_$ be_$havior of traditional marke_$t trade_$rs in Sumurcinde_$ village_$, Soko district, Tuban re_$ge_$ncy, E_$ast Java, during the_$ covid-19 pande_$mic. This study use_$s a type_$ of qualitative_$ re_$se_$arch. Data colle_$ction te_$chnique_$ is done_$ by obse_$rvation, inte_$rvie_$w and docume_$ntation. Informants in this study we_$re_$ traditional marke_$t trade_$rs in Sumurcinde_$ Village_$, Soko District, Tuban Re_$ge_$ncy, which amounte_$d to 10 pe_$ople_$ as the_$ obje_$ct of re_$se_$arch. The_$ re_$sults of the_$ study obtaine_$d that during the_$ covid-19 pande_$mic, the_$ e_$xiste_$nce_$ of traditional marke_$ts gre_$atly affe_$cte_$d the_$ income_$ of traditional marke_$t trade_$rs, which was marke_$d by a ve_$ry drastic re_$duction in income_$. To maintain the_$ quality of production, trade_$rs maintain the_$ quality of production be_$cause_$ it is a daily staple_$. Like_$wise_$, to maintain the_$ marke_$t trade_$rs use_$ ce_$rtain strate_$gie_$s to maintain the_$ e_$xisting ne_$twork by e_$stablishing pe_$rsonal re_$lationships with custome_$rs. As for de_$te_$rmining the_$ price_$ of traditional marke_$t trade_$rs use_$ a syste_$m of bargaining and agre_$e_$me_$nt be_$twe_$e_$n the_$ se_$lle_$r and the_$ buye_$r. During a pande_$mic, to improve_$ the_$ quality of products, traditional marke_$t trade_$rs sort goods take_$n from raw mate_$rial manufacture_$rs in orde_$r to avoid damage_$ to the_$ product. While_$ in improving the_$ quality of Se_$rvice_$ traditional marke_$t trade_$rs se_$rve_$ one_$ by one_$ buye_$rs, by providing products at home_$ thus in that way buye_$rs can also ask dire_$ctly about the_$ availability of products to be_$ purchase_$d.