Perilaku Konsumen dalam Perspektif Ekonomi Islam

Abstract

Many kinds and varieties of subsistence choice will greatly benefit consumers. Consumers more freely choose according to need as you wish. Consumers can choose from the price of the cheapest to the most expensive price. Depending on the budget (budget) and desires of consumers. However, consumers often react to change his mind at the last minute to decide to make the purchase. Here, consumer behavior occupies an important position in decision making. Behavior is an individual activity to evaluate, acquire, use, or set of goods and services. Many factors influence consumer behavior. These factors are cultural factors, social, personal and psychology of the buyer. In Islam there is a clear distinction, which is lawful and unlawful. In other words, in an economic activity prohibited confounds between halal and haram. It is part of the limitation of consumption in the consumer behavior of Muslims.