Strategi Pemasaran dalam Mengembangkan Usaha berdasarkan Etika Bisnis Islam

Abstract

Marketing strategy is the marketing logic based on which the business unit is expected to achieve its marketing objectives. The marketing strategy consists of making decisions about the marketing costs of the company, the marketing mix. The development and competition of the business world in the current era of globalization is getting higher. Marketing strategies with all kinds of existing theories and definitions, need real applications in the business world. Success or failure marketing strategy always gets a place and continuous evaluation. This study aims to determine the marketing strategy in developing a business based on an Islamic business perspective. The method used is qualitative based on observation, interviews, and documentation. The purpose of this research is to determine the marketing strategy according to the principles of Islamic business ethics. data collection technique is to use interview techniques, documentation and literature study.

Keywords: marketing strategy, business development, Islamic business ethics